Anyone who's ever purchased or sold property knows the real estate industry is a fickle one. Changing demographic makeups, economic conditions, interest rates and other factors play a role in how "good" the market is for a buyer or seller, and in a few short years, prices in any given area can dramatically shift.
Despite the ebbs and flows of local and national real estate markets, there are certain things about the homebuying and selling process that remain constant. We asked a panel of Forbes Real Estate Council members to share their evergreen tips for prospective buyers and sellers that hold true regardless of market conditions. Here is what they had to say:

1. Always Conduct Thorough Research On The Current Market 
Although real estate values fluctuate due to local supply/demand dynamics and broader national economic considerations, it's important to remember that properties always sell for no more or less than what the market will bear at that time. Whether buying or selling, do your research, plot your data points, use a variety of resources so that you're confident in your list or offer price.

2. Don't Reject Low-Priced Offers Without Negotiating
Selling your home can feel like giving up something you love, so a low-priced offer can leave sellers feeling insulted. Home buyers base their offer price largely on their own affordability, but will consider raising it if the location is just right or if there is value in renovations already done. Stay open to negotiations and working with the buyer rather than turning down a low-priced offer.
3. Buy Whenever You Can
There's never a wrong time to buy. There is only a wrong time to sell. If you look at real estate trends over the last century, prices go up and down and we have booms and busts. The buyers who win are the ones willing to ride the wave, see a purchase through the cycle. Buy when you can, and hold till the sale is profitable.
4. Get Into The Rental Market Where It Makes Sense 
People will need shelter for the rest of their lives. With the life expectancy what it is here in the in the U.S., that's a lot of rent to be paid. Buy what you need now and do it in an area where the population is on a rising and sustainable course.
5. Factor In The Fees
In real estate, there are middlemen and a lot of them — the escrow company, the title company, the brokers, the lender, etc. Each one of them is taking a drop from the well. While these fees will all likely go down, they aren't ever going away and buyers and sellers need to accept that.
6. Buy A Home To Secure Personal Rent Control
Although the real estate market fluctuates over time, there's one thing would-be first-time homeowners often overlook. Yes, there are tax advantages. Yes, you paint the walls any color you want. Yes, you build financial equity. But you also have a built-in rent control. With a fixed-rate mortgage, you'll know what your house payment will be for the next 30 years — not so when you're a renter.
7. Always Invest Based On Location
Regardless of the interest rate or transaction environment, good locations with strong demand and access to transportation infrastructure will continue to outperform in the long run. Location is certainly the evergreen factor telling you where to invest. Interest rates and transaction volumes are better indicators of when to invest.
8. Find Trustworthy Partners In The Real Estate Process
In an industry that is heavily commission-based, it is very important to find and work with trustworthy and genuine individuals who will have your best interest at heart over their own pocket.
9. Keep Your Home's Condition Pristine If You're Looking To Sell
Well-maintained houses always sell faster, even in a slow real estate market. Buyers appreciate houses that look move-in ready and are updated versus those that need a lot of work. In a hot real estate market, most houses sell quickly. But during a cooler market period, buyers can get very picky, so it will be the nicer ones that continue to sell.
10. Be Selective And Don't Be Afraid To Walk Away
The old real estate adage is true: You make your money when you buy, not when you sell. By being selective about your real estate purchases and using larger amounts of cash in the transactions, you insulate yourself from the ebbs and flows of the market. Deals don't always work, so do not be afraid to step away. Sometimes the best investment to protect principal is no investment at all.
11. Approach Negotiations From A Collaborative, Not Competitive, Standpoint
It's a mistake to go into real estate negotiations thinking that the other side is your adversary and to be fixated on a specific price. The goal should always be working together to come to an agreement that satisfies both parties. Digging in your heals can sabotage a negotiation. Take a step back and put yourself in their shoes. What's a win-win for everyone?
12. Find An Experienced Local Real Estate Agent 
The internet has changed real estate forever. Home sellers and buyers can get more information about real estate than ever. But what they can't get online and can only get from a local real estate agent, is that insider knowledge. That local "go-to" agent who is a neighborhood expert knows things about the homes and the community you just can't Google. Their value will never change.
13. Remember That A Home's True Value Is Determined By The Buyer
No matter what the market conditions are, one aspect always remains the same — the true market value of a home is only equal to what a buyer is willing to pay. Just because a seller believes their home is worth a certain amount of money, it does not mean that the ask will be equal to what a buyer believes to be an appropriate "bid" price.

Nowadays there are many tools that can be used to help you manage your online business. It’s easy to find them, but it’s a bit harder to choose the best one. In this article, we are going to review Systeme.io, the funnel app created by Aurélien Amacker.

For most companies, they are using content to promote their products. So the goal is to use a software that is allowed to attract traffic on specific keywords, have the visitors subscribing to a newsletter and then trying to provide value to this prospects. In the end, you get the trust of the prospects and they will be willing to buy your product. It’s the fundamental of content marketing and funnel let you handle it from the discovery up to the sale.

Systeme.io reviews: what is it?

Systeme.io is an online application thought to help you successfully manage your business in an online environment and follow your digital marketing strategy much easier. It doesn’t matter whether you are selling products or advertising services online. This app will save you a lot of time, at the same time as it helps you improve your results.
Systeme.io gathers all the necessary characteristics you need to manage in order to run an online business:

1. Email marketing strategy (unlimited emails)
2. Sales funnel creation in order to have a place to locate your web pages, blogs, and an online platform used to promote your products and services
3. Manages money transaction and the delivery of the product to the client
4. Run evergreen automated webinars
5. Host membership sites
6. Control over your affiliate program

How much does a all-in-one funnel software like this cost?

If you weren’t still impressed by all the features offered by the French application (that is now open to worldwide users), you’ll surely be by its price. It costs only 27 dollars per month. Thanks to its affordable price, it is available for any type of business no matter its size, from small local business to big international enterprises. Depending on the needs of your business, you have three different offers to choose from:

• Start offer – you pay only 27$ per month and you can enjoy an unlimited service, excepting the number of contacts allowed (only 5000), member sites (three maximum) and no access to automatic webinars.
• Webinars offer – for only 47$ you can enjoy unlimited services, except for the number of contacts allowed (10.000), member sites (three max) and access to a maximum of three webinars per month.
• Enterprise offer – you pay 97$ per month and have unlimited services, except for the number of contacts allowed, with has a limit of 15.000 contacts.

Moreover, you have a 14-day trial where you can try the app and see how it works and if it fits your business needs. If that’s the case, you’ll have to choose among one of the offers mentioned above. If you don’t like it you just need to delete your account.

Advantages of Systeme.io

There are many things that make this app a great marketing tool. Here you have some examples:

• It is very affordable. In fact, it is one of the cheapest marketing tools of the market. Thanks to that, it is accessible by every business, no matter its size.
• It combines all the elements of a digital marketing strategy under the same interface to make it easier to follow the progress and to analyze the results.
• It offers every single tool you need to create an online presence for your business: video platform, automatic response, sales page, etc.
• It offers automated webinars and allows clients to make their purchases with just one click. Easing the purchase procedure actually increases sales.
• Constant updating with improvements for the application. It never gets outdated.
• Modern design and intuitive interface.

Systeme.io customers’ reviews

Systeme.io has been already used by more than 1000 clients, and all of them have given a positive review of Systeme.io. There are no negative reviews on the Internet.

Conclusion : should you use Systeme.io for your marketing

As a Systeme.io user, it’s obvious for us that this software is a must-do that an online entrepreneur must have as his toolbox. Creating funnels that convert is a priority because the world is changing and consumers are less “easy” than before. They need to receive value first, are more sensitive and have plenty of choice so it’s necessary for a business owner to forecast those goals and overcome them using a tool like Systeme.io or Clickfunnels.
When it comes to the price, it’s definitely what push us in the direction of Systeme.io: it’s way cheaper, the interface is more user friendly and the features are kind of unlimited without any worry about growing our business up.
If you are still not convinced, join the free trial today on Systeme.io by using our special link bellow and you can enjoy testing the tool without paying anything. Then you will see by yourself if this software can help you to make your business going bigger.

How to Choose the Right Jewelry for Your Skin Tone and Face Shape

Choosing the right jewelry to buy can be a confusing experience. Make it easier by using a tried and true method of success. Matching your jewelry to your face and skin tone will ensure that you will find pieces that look great on you.

1

Determine your skin tone. There are two reliable ways to determine what skin tone you have. The first is to look at the color of your veins. The second is to carefully look at your skin color and consider its behavior.

• You have a cool skin tone if your veins are blue. Your hair is probably blonde, dark brown, or black. Your eyes are most likely light blue or brown.
• You also fit into this category if you burn easily or if your skin is a pale shade or shows signs of redness.
• You have a warm skin tone if your veins are greener. Your hair is probably red or light blonde. Your eyes are most likely bright blue, green, or hazel.You can also tell you have a warm tone if you tan easily or your skin is ebony or espresso colored.
• You have a neutral skin tone if your skin has no obvious espresso, olive, or redness in color. Neutral skin tones tend to fit in with the cool skin tone category.

2

Match your skin tone with the right jewelry. Now that you know what your skin tone is, you can match your tone to the right gemstone and jewelry metal colors for a perfect personal collection that will look best on you.

• Cool skin tone looks best with red, purple, and blue gemstones. Red stones include the ruby, garnet, and tourmaline. Purple stones include the amethyst, fluorite, and sapphire. Blue stones include the blue sapphire, topaz, and aquamarine.
• Cool skin tone also matches best with white metals. Examples of this would be silver or white gold.
• Warm skin tone looks best with yellow, orange, and green. Yellow/gold stones include the yellow sapphire, citrine, and zircon. Orange stones include the spessartite garnet, imperial topaz, and moonstone. Green stones include the emerald, jade, and peridot.
• Warm skin tone also matches best with yellow metals. Examples of this would be yellow gold or copper.
• Diamonds look good with any skin tone.

3

Match your skin tone with the right pearls. Pearls generally come in three shades. Most people are familiar with the traditional white pearls but there are also rose tinted pearls and silver tinted pearls. Knowing this, you can match your skin tone to the proper tint of pearls.

• Cool skin tone looks best with the traditional white pearls and rose tinted pearls.
• Warm skin tone matches best with silver tinted pearls, but can also pull off white pearls.

Take measurements of your face. These measurements are going to tell you what shape of face you have so you can match your face to the best jewelry that complements that shape. You will need a flexible tape measure and something to pull back your hair (like hair clips or a hair tie). It helps to look in a mirror while you are taking measurements.^[12]

• Tie back your hair so that it is out of your face. If you are using clips you can clip your hair to the back or top of your head.
• Measure your hairline (in inches or centimeters). With your tape measure, place one end at your left front temple (just below the hairline), and the other end at your right temple. Write down that number.
• Measure your cheekbones (in inches or centimeters). With your tape measure, place one end at the top of your left cheekbone (just above the apple of your cheek), and the other end at the top of your right cheekbone. Write down that number.
• Measure your jawline (in inches or centimeters). With your tape measure, place one end at the left edge of your jawline (just below your earlobe), and the other edge of your right jawline. Write down that number.
• Measure the vertical length of your face (in inches or centimeters). With your tape measure, place one end at the bottom of your chin (at the very tip), and the other end at the very top of your forehead (right at your hairline or widows peak). Write down that number.

Exercise for a Healthy Heart

Your heart is a muscle, and it gets stronger and healthier if you lead an active life. It's never too late to start exercising, and you don't have to be an athlete. Even taking a brisk walk for 30 minutes a day can make a big difference.
Once you get going, you'll find it pays off. People who don't exercise are almost twice as likely to get heart disease as people who are active.
Regular exercise can help you:

• Burn calories
• Lower your blood pressure
• Reduce LDL "bad" cholesterol
• Boost your HDL "good" cholesterol

Ready to get started?

How to Start Exercising

First, think about what you'd like to do and how fit you are.
What sounds like fun? Would you rather work out on your own, with a trainer, or in a class? Do you want to exercise at home or at a gym?

Continue Reading Below

If you want to do something that's harder than what you can do right now, no problem. You can set a goal and build up to it.
For example, if you want to run, you might start by walking and then add bursts of jogging into your walks. Gradually start running for longer than you walk.
Don't forget to check in with your doctor. He'll make sure you're ready for whatever activity you have in mind and let you know about any limits on what you can do.

Types of Exercise

Your exercise plan should include:
Aerobic exercise ("cardio"): Running, jogging, and biking are some examples. You're moving fast enough to raise your heart rate and breathe harder, but you should still be able to talk to someone while you're doing it. Otherwise, you are pushing too hard. If you have joint problems, choose a low-impact activity, like swimming or walking.
Stretching: You'll become more flexible if you do this a couple of times a week. Stretch after you've warmed up or finished exercising. Stretch gently -- it shouldn't hurt.
Strength training. You can use weights, resistance bands, or your own body weight (yoga, for instance) for this. Do it 2-3 times a week. Let your muscles recover for a day between sessions.

How Much Should You Exercise and How Often?

Aim for at least 150 minutes a week of moderate-intensity activity (such as brisk waking). That amounts to about 30 minutes a day at least 5 days a week. If you're just getting started, you can slowly build up to that.
In time, you can make your workouts longer or more challenging. Do that gradually, so your body can adjust.
When you work out, keep your pace low for a few minutes at the start and end of your workout. That way, you warm up and cool down each time.
You don't have to do the same exact thing every time. It's more fun if you change it up.

Exercise Precautions

You'll probably be able to exercise with no problem if your doctor says you can and if you pay attention to how you're feeling while you're working out.
Stop and get immediate medical help if you have pain or pressure in your chest or the upper part of your body, break out in a cold sweat, have trouble breathing, have a very fast or uneven heart rate, or feel dizzy, lightheaded, or very tired.
It's normal for your muscles to be mildly sore for a day or two after your workout when you're new to exercise. That fades as your body gets used to it. Soon, you might be surprised to find that you like how you feel when you're done.